product identity
and packaging

The brief for this project was to create an identity and boutique packaging for a toothbrush for the demographic of fashionable PR girls. To direct my design I came up with the fantasy story of the product being the world's first unicorn hair toothbrush that charges by moonlight. The fibres are personally collected by the tooth fairy from Monoceros, the mythical unicorn of the stars. I aimed to style it as a high end beauty product with mystique. 


Student brief 2016