The brief for this project was to improve the reputation of lard through advertising  a promotional event. I came up with the touring food festival Lardis Gras. I styled the event in a contemporary vintage aesthetic to hark back to when lard was popular. I used a playful tone of voice and colour palette to appeal to the demographic of foodies with children. I applied this to a tablet microsite and a range of items to be used at the event.


Student Brief 2016